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Pay-Per-Click Marketing: Using PPC to Build Your Business
What is PPC (pay-per-click) marketing?
Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, that’s pay-per-click advertising. Here is how it works: Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (That’s why it’s called “pay per click.”) When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it. For example, if you pay $10 for a click, but the click results in a $300 sale, then using PPC is a no-brainer.
Ultimately, Pay-Per-Click Marketing Is Good For Everyone:
It’s good for searchers – Research indicates that searchers used paid search ads more often than any other form paid advertising. This means that people really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs.
It’s good for advertisers – Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product.
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